Extensive stakeholder involvement in all aspects of green freight program design, deployment, and operation is crucial to long-term success. Although the business-to-business nature of green freight programs presents unique challenges, these can be overcome through strong stakeholder commitment and participation in developing a program vision, quantification methodology, and measurement methods, as well as balancing concerns for transparency with confidentiality and data security.

Programs should have representatives from across the entire supply chain, including shippers, carriers, and logistics providers, as well as key affiliates such as trade associations to foster mutual trust between partners and program administrators. Stakeholders from governments and civil societies should also be engaged in the process.