Academic institutions provide support in research activities that can feed into the design, implementation and improvement of green freight programs.

Academic institutions, with their traditional training and educating functions, can contribute to essential elements of green freight programs such as in the development and review of tools and methodologies for estimating and monitoring emissions, or in technology verification program design and implementation. Universities can also provide capacity-building through technical trainings, and they generally have the capacity to do technology verification testing, undertake studies and surveys, and subsequently develop action-oriented research, and provide advisory services to policymakers, industries, shippers and logistics providers. Moreover, they can develop certain models, tools and methodologies to understand social, environmental and economic impacts of various green freight programs, often in collaboration with consultancy groups.

Academic institutions are motivated to generate knowledge through research activities which can contribute towards the process of green freight program development and implementation. The engagement of professionals from the academe do require financial resources from private donors, grants, and government support to carry out studies and knowledge transfers, and to participate in interactions and discussions with the local and international communities. Universities must then bridge the gap by applying and disseminating or transferring the knowledge acquired and the research conducted to the public and private sectors and to the society.