Develop Goals


Before developing green freight program goals, make sure you are fully aware of your country’s national freight policies and goals so that you can be sure the goals you develop will fit in with and support them. Also, remember that clear, easily understood, and readily verifiable performance goals will help attract funding and participants to your green freight program. Make sure all of your program’s elements have their own goals.

Examples of goals that address emissions and fuel savings achievements:

  • Annual mass emissions reductions (e.g., x million metric tons of CO2 reduced per year)
  • Fuel savings (e.g., millions of gallons of fuel saved and/or fuel cost savings target)
  • Efficiency performance improvement (e.g., y percent improvement per year in a performance metric such as grams of CO2 per tonne-kilometer)

Examples of goals that address other achievements:

  • Membership participation targets (e.g., 100 carrier and 20 shipper members in the first year, 500 carriers and 100 shippers by the fifth year)
  • Technology penetration targets (e.g., 10,000 retrofits with certified aerodynamic/idle reduction kits by the fourth year)