Establish a Program Budget

Your program funding will likely be limited, especially for the first year or two. Therefore you will need to plan your program spending carefully. Consider creating budgetary categories of upfront, one-time costs, and ongoing costs to help you manage and track spending and anticipate future funding needs.

Some examples of upfront costs include:

  • Market research
  • Logo and branding styles
  • Tool and database development

Some examples of ongoing costs include:

  • Marketing and communications
  • Recruiting and member management
  • Financing
  • Technology verification and testing
  • Expansion projects
  • General operating costs

Some successful green freight programs began modestly before they grew larger and more successful over the course of several years. In its first few years, EPA’s SmartWay program began with only three to four full-time staff to cover technical, marketing, and administrative functions. It now has nearly 20 staff working on all aspects of the program, including providing support to more than 3,100 SmartWay partners. After its first three years, Canada’s SmartWay partnership program retains a handful of staff to provide support to its members, with each staff person assigned to approximately 80 members.