Identify and Tap Stakeholders


When first developing your program, involve representatives from across the entire supply chain, including shippers, carriers, and logistics providers, as well as civil societies, government agencies, financial institutions, and technology manufacturers. Your program will benefit from their buy in, assistance, and the variety of perspectives they bring.

  • Government agencies can create and coordinate air quality, fuel, and engine regulations and standards to spur demand for green freight technologies and practices.
  • Private sector freight stakeholders play important roles in providing real world data and experience moving freight to help articulate realistic program goals and jump start market transformation to green freight technologies and practices. More specifically:
    • Shippers can generate demand for greener services.
    • Carriers can create demand for greener technologies, become early adopters, and provide real world experience and data back to administrators and manufacturers to continually drive program improvements.
    • Third-party logistics companies can recruit additional companies and help identify practical challenges—and solutions—in the marketplace.
  • Technology manufacturers supply the freight sector with the retrofits and replacements needed to meet program goals while also driving innovation in new green freight solutions.
  • Civil societies can exert pressure, foster collaboration, and provide recognition to all parties of a green freight program as well as give voice to communities directly or indirectly affected by the freight sector.
  • Academic institutions and researchers can identify and collect data, develop and test models, innovate new technologies, and research trends, challenges, and comparative frameworks to spread best practices and approaches.
  • Finance institutions can fund program hosts as well as provide needed access to capital so that end users can secure new technologies, vehicles, or vessels to meet program goals.