Compile, Process, and Evaluate Data
Collect and evaluate program data regularly so you know how your program is performing and when to expand and refine. But do not make major programmatic changes (e.g., moving from a “1.0” to a “2.0” type program) too frequently. Maintain program continuity and predictability for your members.
Eventually, your database of member performance information can become an invaluable resource, not only for evaluating your program but also for assessing the state of the freight industry as a whole. Academics, regulatory agencies, and other stakeholders may be interested in your aggregate program data to help them find system-wide efficiency improvements, such as mode shift opportunities or enhanced logistics.