Hold Inaugural Launch Event
Launch your program by hosting a high-visibility kickoff event. An inaugural launch event presents many opportunities to generate positive press and contact new companies to recruit them.
For maximum impact, consider inviting high-level administrators, stakeholders, and industry leaders to attend. Be sure that all program elements (e.g., website, member tools, member database, etc.) are fully operational before the event so that they can be formally unveiled at the event.
The kickoff event can include several components:
- Recognition of pilot members
- Demonstration of the tools and program website
- Multimedia press conference
- Technology demonstrations and/or vehicle displays
- Photo opportunities