When your program is ready to launch, consider launching a “pilot” program with a minimal number of members who understand that this phase is a trial run for your program’s systems, tools, policies, and procedures. In this way, your program and members have an opportunity to test your program’s structure and resources using real world member experiences and data. During the pilot phase, give the program and members permission to ask questions and make modifications in response to challenges that may arise. Continually seek input from members during the pilot program to identify concerns and problems before they escalate. Consider also limiting the scale of your pilot program to a subset of your larger green freight program elements, such as focusing on a subset of reporting tools or technologies.
Once you have given the pilot program enough time to identify and work through any program design or resource glitches, then you are ready for a larger, more official and more public program launch.